Google's AdSense is a free program that allows online
publishers to earn revenue by displaying relevant ads on a wide variety of
content. Although it is easy to use, it is more difficult to turn these ads
into a substantial profit. Read on to find out how to make the process easier.
Pay Structure
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Each ad displayed through AdSense pays the website publisher
based on the "cost-per-click," which is the number of website
visitors who click on the ad, or the "cost-per-impression," which is
the number of times the website page is displayed to a visitor and the ad is
viewed. Per-click ads are used by default, unless an advertiser has specified
that it wants targeted per-impression ads placed on a website.
Another Option
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Until August 2008, AdSense also offered website publishers the
option of being paid for certain actions taken by readers, such as signing up
for a program or ordering a product. This payment structure was offered through
a separate program, the Google Affiliate Network.
Pay Rate
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Google does not disclose specific data about how much revenue is
shared with website publishers, but it says it aims to pay as well or better
than other advertising programs. Pay rates are also determined by how much
advertisers are willing to pay, with AdSense using a bidding system to choose
those that are willing to pay the most. Advertisers are often willing to pay
more for ad space on websites that are more likely to attract viewers who are
interested in buying their products, such as those sites with relevant niche
content. Google will only say, very broadly, that most publishers earn between
5 cents and $5 per 1,000 page impressions.
Results
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Income from Google AdSense varies dramatically among users.
While many have never generated any income or made just a few dollars a month
from the program, some users have made sizable incomes from it, which they can
use to live on or to supplement their business.
Payment Thresholds
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One thing to keep in mind is that AdSense only pays once
cumulative revenue reaches $100 at the end of a month. The payment is then
processed and sent at the end of the following month. If the AdSense account is
cancelled, the threshold is lowered to $10 and paid within 90 days.
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